To make sure that the setting is persistent, add the following line to a file in the directory /etc/sysctl.d:
net.ipv4.icmp_echo_ignore_broadcasts = 1
Rationale
Responding to broadcast (ICMP) echoes facilitates network mapping
and provides a vector for amplification attacks.
Ignoring ICMP echo requests (pings) sent to broadcast or multicast
addresses makes the system slightly more difficult to enumerate on the network.
ISA-62443-2-1-2009, Security for Industrial Automation and Control Systems Part 2-1: Establishing an Industrial Automation and Control Systems Security Program